More Than Fans, Followers and Likes: Measuring Social Media in Local Government

Apparently I am on a roll with this whole writing thing... I got another ghost write for my boss at GovLoop published in the Huffington Post! This one is about how local governments measure the success of their social media campaigns:

http://www.huffingtonpost.com/steve-ressler/local-government-social-media_b_1241445.html